One has got to admire the thought put into the new “Neviot” mineral water bottle design. Only one major change has been made - the bottle cap has changed colors from blue to red.

Personally I like the Blue-Red combination for purely aesthetical reasons. But if I am not mistaken, the change has a purpose beyond improving the look of the bottle.

The red bottle cap gives “Neviot” bottled water a very distincted look, compared to other brands, sporting a blue bottle and a blue bottle cap - with slight differences in the particular shade of blue and the shape of the bottle.

You can now easily tell apart “Neviot” bottles from any other brand of bottled water from quite a distance. This comes in especially handy, when “Neviot” bottles appearing in government meetings, sporting events and even schoolyards show up in the news, or other prime time television shows.

With every bottle becoming a drinkable advertisement for the “Neviot” brand, and with these bottles popping up just about everywhere - I dare say that the simple change in the color of the bottle cap is more efficient than a multi million dollar advertising campaign.

This entry was posted on Thursday, May 19th, 2005 at 1:33 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.